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GetResponse Digital Marketing Certification
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Free Marketing Automation Course
Module 1: Introduction to Marketing Automation
Marketing Automation: What It Is and What It's Used For
5:41
Getting Started with Marketing Automation: Project Planning
10:04
Types of Automated Workflows
12:27
Consumer Momentum Curve: Raising Anticipation
12:25
Consumer Momentum Curve: Maximizing The Honeymoon Period
5:54
Consumer Momentum Curve: Maintaining Inspiration
5:56
Revision
Module 2: Marketing Automation Strategy
Launching Your First Marketing Automation Project
16:51
Defining Your Marketing Automation KPIs
3:48
Measuring and Tracking Your Marketing Automation Success
3:41
Setting Up Your Tagging and Scoring Strategy
11:04
Segmenting Your List with Marketing Automation
9:25
Revision
Module 3: Use cases
Making a Good First Impression with Welcome Emails
9:50
Building Customer Loyalty Through Personalized Experiences
7:06
Re-engagement Campaigns: Retrieving Lost Sales with Marketing Automation
19:40
Automating Event Promotion
8:14
Running an Online Course with Emails
7:43
Revision
Module 4: ECommerce
How Companies Use Marketing Automation for Ecommerce
8:26
Abandoned Cart Emails
2:37
Post-purchase Communication
4:46
How to Track Customer Behavior on Your Website – and Act on It
8:28
Revision
Module 5: Advanced Topics
Integrating Automation Into Your Marketing Strategy
5:28
Linking Marketing and Sales with Marketing Automation
8:33
Revision
Final exam
Final exam
Marketing Automation: What It Is and What It's Used For
Complete and Continue
