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GetResponse Digital Marketing Certification
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Content Marketing
Module 1: Introducing Content Marketing
What Is Content Marketing and Why Should I Engage in It?
9:23 Michael Brenner
How to Research and Engage Your Audience
7:00 Michael Brenner
Setting Up a Content Strategy
6:46 Michael Brenner
Finding the Resources, Budget, and Time
12:10 Michael Brenner
Revision
Module 2: Blogging
How to Start a Blog for Your Business
5:26 Karolina Kurcwald
How to Write the Perfect Blog Post
8:08 Karolina Kurcwald
Essential Blogging Tools
6:34 Krista Liebmann
How to Power Up Your Blog with RSS Emails
6:19 Abby Hehemann
The Difference Between Content and Content Marketing
5:19 Michael Brenner
Editorial Strategy
6:11 Michael Brenner
Mapping Content To The Buyer Journey
5:25 Michael Brenner
Digital Platform Best Practices
6:11 Michael Brenner
Revision
Module 3: Webinars
Why Should You Run Webinars?
2:36 Michael Leszczynski
Setting Up and Promoting Your Webinar
11:27 Abby Hehemann
Hosting a Webinar: Presenter Tips
6:11 Michael Leszczynski
Hosting a Webinar: the Technicalities
10:12 Abby Hehemann
Post-Webinar Communication
5:04 Michael Leszczynski
Revision
Module 4: Content marketing in action
Content Distribution for Social
9:20 Michael Brenner
The Importance of Mid-stage Offers
7:25 Michael Brenner
Video Marketing and Podcasts
6:59 Marcin Struzik
How to Measure Content Marketing Success
7:33 Michael Brenner
Revision
Module 5: Advanced topics
Establishing Strategic Partnerships Through Content Marketing
5:34 Jamie Turner
Optimizing Promotion of Your Content
5:42 Jamie Turner
Advanced Tools for Content Marketers
5:56 Michael Leszczynski
Brandscaping: Creating Partnerships Using Your Content Marketing
7:51 Andrew Davis
Revision
Final exam
Final exam
The Importance of Mid-stage Offers
Michael Brenner
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Michael Brenner
