Why join the course?
Dive deep into all aspects of email amarketing with our 6-module program designed to equip you with the skills and knowledge to excel in the field. Learn from industry professionals through engaging presentations, video walkthroughs, and practical homework assignments. Enhance your resume and master the techniques to create high-converting campaigns that drive engagement, foster customer loyalty, and ultimately boost your bottom line.
In this course, you’ll learn:
- How to build and manage your email list effectively
- How to craft high-converting email campaigns
- How to analyze your email marketing campaigns
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And much more!
Meet your teachers
Michał Leszczyński
Meet Michal Leszczynski, Head of Content Marketing and Partnerships at GetResponse. With 10+ years of experience, Michal is a seasoned expert in all things online marketing. He’s a prolific writer, skilled webinar host, and engaging public speaker. Outside of business hours, Michal shares his wealth of knowledge as an Email Marketing lecturer at Kozminski University in Warsaw.
Irek Klimczak
Entrusted as Customer Content Lead at GetResponse, Irek expertly and smoothly runs content marketing projects at all customer journey stages in Polish, Russian and English-speaking markets. He possesses nearly a decade of experience in online marketing with a broad teaching background. Irek regularly runs workshops covering digital marketing strategy and tactics, and has delivered presentations at many international events (e.g., Singapore, the US, the UK, and Poland).
Example Curriculum
- Introduction to the Email Marketing Certification (0:50)
- Introduction to email marketing (7:03)
- Email list building (17:55)
- Email list management (14:21)
- Email campaign planning and creation (15:56)
- Email analytics and reporting (29:34)
- Email marketing automation (15:45)
- Bonus: Email deliverability (19:34)
- Outro (0:28)