Email Marketing
Advanced lessons on managing a sustainable email marketing strategy.
Why join this course?
Is there still a place for email? And where does it fit with other digital marketing channels and tools? In this certified course, you’ll learn how to:
- Harness the power of email subscription.
- Craft the perfect marketing message.
- Build a list of engaged contacts.
- Convert clicks into sales.
And much more!
9 Teachers
28 Lessons
6 Quizzes
224 Mins training
1 Industry-recognized certificate
Meet your teachers
Andrew Davis
Andrew Davis is a bestselling author and keynote speaker. Andrew teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.
Anna Ward
Anna Ward is Deliverability Director for GetResponse. She’s the frontman for all things email delivery – investigating and analyzing delivery trends, communicating deliverability concepts, and working with ISPs and partners in anti-abuse.
Irek Klimczak
Irek Klimczak is Content Marketing Expert for GetResponse. He’ focuses on creating valuable and engaging content for all GetResponse customers, always eager to advise on email marketing strategies that bring results.
Jamie Turner
Jamie Turner is an internationally recognized author, speaker, and TV news contributor who has helped The Coca-Cola Company, AT&T, CNN, and other global brands tackle complex business problems.
Justyna Bakker-Rakowska
Justyna Bakker-Rakowska is Email Marketing and Communications Manager for GetResponse. Her goal is to provide hands-on email and marketing automation best practices, tips, and ideas to fellow GetResponse users.
Karolina Kurcwald
Karolina Kurcwald is Chief Wordsmith for GetResponse. Words are her bread and butter, and she uses her knowledge to build a consistent, strong voice for the GetResponse brand.
Kath Pay
Kath Pay is CEO of Holistic Email Marketing, a world-renowned speaker, author and trainer. She is an avid practitioner of the holistic approach for email marketing and loves achieving great results for her clients.
Mateusz Ruzik
Mateusz Ruzik is Customer Education Team Manager for GetResponse. He specializes in email and online marketing optimization. Together with his team of Education Experts he helps customers understand GetResponse and become proficient at using it.
Michael Leszczynski
Michael Leszczynski is Content Marketing Manager for GetResponse. His main mission is to provide valuable educational content for marketers – those just starting out as well as already rocking in the online world.
What’s inside?
In this course, you’ll discover how to create an effective email marketing strategy with list building, copywriting, email personalization, A/B testing, deliverability, and other essential best practices.
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How Brands Use Email Marketing
5:14
-
The Anatomy of a Successful Email Marketing Campaign
6:32
-
The Role of Email in Multichannel Marketing
6:22
-
Email Communication Strategy: What, Why, and How?
7:32
-
Harnessing the Power of a Subscription
11:14
You will be able to clearly articulate how a successful newsletter can drive revenue.
-
Treating Your Email Newsletter Like a Product
12:01
- Revision
-
A Quick Guide to Email Types
4:30
-
Elements of an Email
5:21
-
Using Personalization in Email Marketing Campaigns
4:06
-
Creating Effective Emails – Best Practices
13:15
-
Email Copywriting and Content Essentials
7:27
-
Email Opens: How to Write Catchy Subject Lines
6:10
-
The Basics of Email Analytics
5:29
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Email Clicks: How to Get High CTRs
8:50
-
Creating a Format for Your Content
10:59
You will understand the value of a consistently formatted email subscription.
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Attaching a Person to Your Email Communications
6:47
- Revision
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